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Helping keep Australian homes
clean and healthy.

At Earth Choice, we want every Australian family to live in a clean, healthy home.

That’s why we started the Earth Choice Project.

The idea of the Project is to exchange the harsh chemical cleaning products that hide under the sink of most Australian homes, with environmentally responsible, plant based Earth Choice products.

The first Earth Choice Project exchange was held in the Victorian town of Beechworth.

The Project

Small changes can make a big difference

Whether we realise it or not, there are harsh chemical cleaning products lurking in most of our homes, and the impact that these chemicals have on our health and our environment can be serious.

We believe that many small changes can make a difference – as proven by the residents of Beechworth.

Many residents turned up to exchange their harsh chemical cleaning products for environmentally responsible, plant based Earth Choice products. Each person who committed to the Project did so because they wanted to make a difference.

This was the first step for the Earth Choice Project.

Action from the Earth Choice Project

Become part of the project

It’s your project too. Exchange your harsh chemical cleaners for Earth Choice on your next trip to the supermarket and help make your home clean and healthy.

The Products

Helping Keep Australian homes clean and healthy

At Earth Choice, we believe in creating high quality, naturally powerful cleaning products that are environmentally responsible and healthier for you and your family.

Our products are proven to give great performance across the range with many 5-star ratings from independent bodies Canstar Blue and CHOICE.

And we clearly list every single ingredient on our packaging, unlike most other cleaning brands.

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Sourced from Nature

  • reduces chemical waste & pollution

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Recycled & Recyclable

  • Bottles made from 100% recycled plastic

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Grey Water Safe

  • Septic safe

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Cruelty Free

  • CCF accredited

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Vegan

  • Free from animal derived ingredients

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EARTH CHOICE DISHWASH CONCENTRATE

Tough on grease and gentle on the environment. Just one small squeeze and dishes are left sparkling clean and naturally fresh.

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EARTH CHOICE ULTRA CONCENTRATE LAUNDRY LIQUID

This powerful plant based formula cuts through dirt and stubborn stains, without the use of harsh chemicals.

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EARTH CHOICE BATHROOM AND SHOWER CLEANER

Specifically formulated with powerful plant based cleaning agents to combat grime and soap scum. It will leave your bathroom and shower sparkling clean.

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EARTH CHOICE TOILET CLEANER

Add a refreshing burst of Aqua Fresh to your toilet with this plant based formula. It contains antibacterial properties to kill germs – yet its still gentle enough to be used safely in septic tanks.

VISIT THE NATURES ORGANICS WEBSITE TO VIEW THE ENTIRE EARTH CHOICE RANGE

VIEW RANGE

The Town

The Town
of Beechworth

A small town three hours north of Melbourne may seem like an unusual place to launch a national project, but to us Beechworth was a natural choice. With tidy town wins in 2010 and 2014, a long commitment to sustainability and the environment, and a genuine and generous community spirit, we couldn’t think of a better place to serve as partner for the first Earth Choice Project.

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MEET THE LOCALS

Beechworth is a community full of people with clever ideas, lots of energy, and the desire to keep their town beautiful. Here are just a few of them.

The Beechworth
Farmers Market

Check out the market in action and hear from Boyd Collins, a volunteer organiser.

Meet Charlie & Faye Robinson

Meet passionate Beechworth residents Charlie and Faye, who are putting their environmental values into action
every day.

Get Involved

How CAN YOU GET INVOLVED?

Even if you don’t live in Beechworth, there are many ways to get involved in the Earth Choice Project. Join us on social media. Use the #earthchoiceproject tag and show us how switching to Earth Choice has made a difference to you and your family.

You can also nominate for the next Earth Choice Project Exchange.

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Find the nasty chemical cleaning products lurking in your home.

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Replace them with environmentally responsible Earth Choice Products.

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Create a cleaner, healthier home and environment for your family.

Nominate THE NEXT EARTH CHOICE PROJECT

We’re on the hunt for the next Earth Choice Project, whether it’s your town, street, school or sporting club, we want your nomination! Fill in your details below and tell us where the next project should be!

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About Us

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Earth Choice is proudly part of Natures Organics, an Australian family owned company with a proud history of creating environmentally responsible products, of the best quality, at the lowest possible price.

Natures Organics has a commitment to producing naturally based environmental household cleaning and personal care products dating back to the 1950’s. The pioneering founder of Natures Organics, Terry Dowel, was the first person in Australia to process and stabilise aloe vera gel, and was also closely involved in assisting the initial development of Environment Protection Authority (EPA) standards.

Find out more about Natures Organics here

VISIT WEBSITE